Hyundai Santa Cruz Concept — Brand New Class

By | 01/20/2015

The Hyundai Santa Cruz Concept debuted at the 2015 Detroit Auto Show. The pickup truck is designed for “urban adventurers” – people who need the extra space in the back of their vehicle, but are not interested in towing or payload details, as they have no intention of using the truck for those purposes. Therefore, the Santa Cruz is a modern and versatile new vehicle, with urban design, good fuel economy and decent powertrain specs. The concept did attract many eyes at the 2015 NAIAS, but it still remains unsure whether or not it will get a production counterpart. However, there are some rumors that say such decision should be made soon, after the evaluation of its necessity.

Hyundai Santa Cruz Concept Crossover Truck

The Hyundai’s best selling models are Sonata and Elantra, which are both sedans, while the American market is really attracted to pickups, SUVs, crossovers and similar versatile models with good fuel economy. Therefore, if the manufacturer decides to produce the Santa Cruz, they will have an opportunity to gain profit from a market new to them and to perhaps ensure their finances in the days to come, since the pickups, SUVs etc. are getting more and more popular as opposed to sedans.

Hyundai Santa Cruz Headlight

Santa Cruz Appearance & Basics

The Hyundai Santa Cruz Concept looks striking. The exterior design is really bold and modern, targeting younger and urban buyers. The overall shape is a cross between the crossovers and pickup trucks, making the model look more robust and aggressive. In addition, the Santa Cruz features a big and dominant grille at the front end and narrow and sharp headlights. The rear end is designed in a similar manner, rounding the whole appearance up and giving it a bold and bulky feel.

Hyundai Santa Cruz Concept Side

The Hyundai Santa Cruz comes with a rather interesting underpinning. The new model is supported by a unibody platform used for crossovers instead of a body-on frame truck setting, which should reduce the noise inside the cabin, as well as vibrations. Also, such architectural design will provide better fuel economy than the other one.

Santa Cruz Truck Side Mirror

As for the bed, the Hyundai Santa Cruz doesn’t feature a huge rear end, as it is not meant to be the real truck. It is a compact pickup truck, which means that the bed isn’t huge, but it is still big enough to provide enough space for your cargo. In addition, the bed is extendable, and its maximum length meets the one used for the mid-size pickup trucks, so the Santa Cruz can offer something for everyone’s taste.

Hyundai Santa Cruz Concept Rear View

The Hyundai Santa Cruz Concept comes in a bit smaller dimensions than what you might have expected, but you should also bear in mind that this model is meant for urban environment. Therefore, the dimensions were kept modest in order to allow easier maneuvering around narrow streets and jammed parking lots, but that doesn’t mean that the truck isn’t cozy enough. Inside, there is enough space for five adult occupants.

Santa Cruz Crossover Truck Detail

The new concept compact pickup truck really is impressive. However, appearance-wise, if the new model does get its production counterpart, the Hyundai Santa Cruz that would be roaming the streets would probably have a more modest design. It is common to design bold and striking concepts as it is to downside them before entering the production line. However, the production version would surely keep the funky shape, rear-hinged doors, and some other details which would still make it look modern and assertive.

Santa Cruz Crossover Truck Concept

Hyundai Santa Cruz Powertrain

The Hyundai Santa Cruz Concept is powered by a 2.0-liter turbodiesel engine that can generate 190 horsepower and 300 lb-ft of torque. The concept also uses the Hyundai HTRAC all-wheel drive, while the production model is speculated to offer the front-wheel drive, as well.

Hyundai Santa Cruz Concept Front Fascia

The new Hyundai Santa Cruz concept’s specs are unknown at the time, but the manufacturer hinted that the new model should have fuel economy as its strongest suit, with an average consumption of around 30 mph. as for the towing and hauling specifications, there are also unknown, but there are less important when it comes to a model this class.

Hyundai Santa Cruz Wheel

Will It Be Released?

The fate of the Hyundai Santa Cruz is still unknown, but we should know whether or not it will get a production version pretty soon. It would be nice to see the Santa Cruz released, as it is an innovative and interesting addition to the market offer, as it comes with features combined from few different types of vehicles – it is compact and comfortable like a crossover, with great fuel economy and good powertrain and it’s got a bed like a truck. It is really an interesting and creative new pickup and we look forward to learning more about it in the future.

Hyundai Santa Cruz Truck Rear

Photos: Hyundai

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